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Sean

LAGUNA BEACH, CA, United States

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  • 1 reviews
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  • 7 titles in library
  • 6 purchased in 2014
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (846)
    Performance
    (720)
    Story
    (721)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Unforgivably Wordy"
    Overall
    Performance
    Story
    What would have made Contagious better?

    I'm not qualified to say whether there are marketing gems buried in this book. If there are it's a shame, because this author writes as though he has very little respect for the value of your time.


    Has Contagious turned you off from other books in this genre?

    no


    What about Keith Nobbs’s performance did you like?

    Personable tone


    What character would you cut from Contagious?

    N/A


    0 of 0 people found this review helpful

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