I am not a biologist and I had only a passing familiarity with evo-devo in my head -- but I still found this book intensely engrossing and readable. You have to really pay attention and learn the terminology as you go (i.e. not necessarily a good read in the car because I think you may need to rewind & re-listen quite a bit -- I listened to it while hiking and had my Ipod in my hand the whole time) because the narrative builds heavily upon early information rather steadily throughout the book. Perhaps you have heard the term evo-devo before, or epigenetics, or read something about HOX, or toolkit, genes. Perhaps you also found other titles on evolution good reads -- like "Why Evolution is True" (Coyne) and "Greatest Show on Earth" (Dawkins) -- but their material was a bit too basic for you. Then, I think this book is a great "next step" on the topic of Evolutionary theory for the layman. It may not be quite the "casual read" that the Coyne and Dawkins books were, but, if you want a readable introduction to evo-devo, I think Carroll did a wonderful job at introducing the topic to the non-professional in this book. I loved it.
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