Great everything - now I have to listen again & probably buy the book so I can put this into practice. A lot to digest the first time around. Not the usual sales book - so be warned!
Narration was as horrible as everyone said. The fake Texas accent...really? Either get a real Texan to read the book or talk right.
I expected some good war stories. Deep insight into the feelings of a warrior. You get none of that. You do get lots of acronyms & what they mean. You get an entire chapter of the various weapons used and how they feel. Guess some would find that interesting. I kept listening...hoping to get to a good part. It never came for me.
I doubt I will see the movie...well, maybe when it gets to Netflix for free. I certainly won't be jumping to get the rest of his books. While Chris Kyle may have been a badass Navy SEAL sniper, he is not a badass writer.
I love Ray Bradbury, but I had never read this book. So I thought I would go for a classic. It has been awhile since I read Bradbury...maybe I forgot...or maybe this was the first book he ever wrote...but it was tough! There was so much overuse of adjectives! It was incredible. I know you need them to draw a mental picture, but this was painful! The story is lost in all those adjectives! But, I listened to the end. The plot was good, but it could have been a short story. :)
I listened to all three. Saw the movies. Love the books. But Carolyn McCormick is missing something in the narration. She reads as an emotionless, condescending child. For a series that is so energy packed and full of emotions, a different narrator should have been chosen.
The business idea is great. Loved the stories. Bought the series to highlight & discuss with my sales force at meetings. Great concepts. Highly recommend.
This was so very hard to get through. I found myself falling asleep at times thanks to Kathe Mazur's quiet, introverted voice. There are some good insights and I probably missed many because my mind wandered due to the calm, soothing voice. I would suggest you buy the book and read it rather than listen. If I had the time to read, I would.
What a great listen!
I grew up during the Vietnam era and remember how disturbing it was to see the news every night, showing what was going on over there and what was happening here with the protestors that didn't want to go. Then the first movies came out "Apocalypse Now" and "Full Metal Jacket" to name a few. Showing the ugly disturbing side of this stupid war. In the movies we saw how horrible it was.
With this book Tim O'Brian gets inside the heads of the guys that were there. He takes us on a journey through a piece of the war showing how they tried to rationalize what they were doing. The contradictions constantly going through their heads. You can begin to see how so many men ended up going nuts, or living homeless on our streets. War is horrible, and it seems each one gets more horrible as we "progress".
Bryan Cranston did an excellent job on the narration. At the end of the book O'Brian reads a piece and Cranston nailed O'Brian's style of speech perfectly. I am sure he read the book exactly as O'Brian would have!
The only thing I disagreed with...O'Brian was a brave man for going. Not a coward as he calls himself in the book. Tim, you are brave because you were scared to death and still went. So many others were just as scared, but they ran. Those are the cowards.
Chip & Dan Heath give great insight in how to build your message to make your brand sticky. I felt it was easy to understand, flowed intelligently, had great examples to help you craft a similar version for your business, and the narration was not overly dramatic or choppy (as Charles Kahlenberg was in "Switch"). You do have to listen a few times to get all of the ideas, or listen during quiet times with pen and paper at your side. You will find gold. My biggest take-away is to craft my message toward "YOU". Not what I can do for you, but by putting YOU into the picture repeatedly showing YOU the benefits & difference YOU will receive by coming to my company. I now count the number of times I use YOU in my message. :)
I forced myself to listen to the book because I was warned by previous readers. They were right - great content, but highly dramatized & it didn't need to be. Just read the book! It is is as if Jim Collins is giving a State of the Union Address, his words are THAT important! LOL.
Funny thing, I had never heard the word HUBRIS before (and hoped I never would again!) because it is SOOOO overused in this book; when I just looked it up to make sure I was spelling it correctly, the short definition of the word is "exaggerated pride or self-confidence." It occured to me that Jim Collins is quite hubristic in his reading! LOL. I was thrilled to be done with the book so I never have to hear him say the word again, then I started on the next book (not his) and the word popped up again! OH NOOO...but so far, it was used only once. :)
If you are a listener than can gleen the content from the drama, this is a fantastic book. It is amazing to learn from the failures of great companies. If you can't get past certain types of narration however, you better forget this one; buy the paperback...because the content is truly awesome.
I predict the next company to fall is WalMart. It is now led by a new CEO who is so very full of hubris and in his fake attempt to "go back to the roots" he is putting up far too many new WalMarts and he will overextend the company. I have yet to see any new WalMart around me filled with customers (even at Christmas!). He is making a huge mistake 1) by fighting everyone for the right to build on certain locations; and 2) putting them up so close together. It comes to mind that new Sam's Clubs are right in there as well.
I have listened twice now and I purchased the paperback. I have my own business and have been struggling with figuring out what my why is...what do I provide? It is such a nebulous concept. I have been trying to get my agents to help co-create why we do what we do, get some core values knocked out, etc. But really, this is MY company and I have a vision for the future. I need to figure this out. It can't be co-created because they are not my partners in business. This book is a perfect road map to helping you sort through your brain to come up with the perfect few words. Do I have it yet? Not quite...but I think after I spend several mornings reading the paperback, making notes and spending time brainstorming after each read, I will have it figured out.
Awesome, awesome, awesome!
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