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Roger

LARGO, FL, United States | Member Since 2015

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  • 23 titles in library
  • 7 purchased in 2015
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    Overall
    (1096)
    Performance
    (909)
    Story
    (907)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Lot's of research, very informative"
    Overall
    Performance
    Story
    Where does Contagious rank among all the audiobooks you’ve listened to so far?

    At the top


    What about Keith Nobbs’s performance did you like?

    Very strong points, followed by very good examples


    If you were to make a film of this book, what would the tag line be?

    As the world of social media turns.


    0 of 0 people found this review helpful

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