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Robert

Burlington, VT, United States | Member Since 2015

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  • 1 reviews
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  • 63 titles in library
  • 3 purchased in 2015
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  • Using Evangelism to Sell Products, Companies, and Ideas

    • ORIGINAL (50 mins)
    • By Guy Kawasaki
    • Narrated By Guy Kawasaki
    Overall
    (45)
    Performance
    (12)
    Story
    (14)

    There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.

    Rajesh says: "So, whats new?"
    "poor audio, recorded from a lecture"
    Overall
    Performance
    Story
    What disappointed you about Using Evangelism to Sell Products, Companies, and Ideas?

    poor audio. this was a lecture that was re-purposed to be sold.


    Would you be willing to try another one of the narrator’s performances?

    yes, kawasaki has great ideas.


    Any additional comments?

    it was cheap so I don't regret buying it.I guess I should have expected what i got.

    0 of 0 people found this review helpful

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