I'm sure the authors are excellent lean startup consultants, but this book is very poorly organized and never really seems to get to the point. It just sort of rambles on, using all the lean startup buzzwords, and never builds any sort of case. Overall, I was ready to turn it off after an hour, but powered through.
Probably, may they could get another author to help them organize their next book...
I liked the idea of having cases mixed in, but they were so short and basic that they didn't really add anything (I can read more in depth about this sort of stuff online).
I would have cut it up and reorganized it. At times, they use terms (like vanity metrics) freely as if we already know them (and that's probably a safe assumption), then much farther into the book they go into detail defining the term. It just wasn't well organized.
Honestly, while I love the whole Lean Startup thing, it's really nothing new that successful entrepreneurs haven't been doing implicitly and explicitly for many years. Eric Reis did an excellent job of laying out the principals eloquently in his book, that's why he's now the "father" of Lean Startup. Sadly, far too many of the other authors that write on this subject lack the eloquence and cohesiveness that Eric has in writing about and explaining these ideas.
Yes, I will refer to the book often as it is full of interesting facts and figures
I appreciated the research based findings.
Honestly, this might be a better book to read in print and refer back too, but it was an entertaining, easy listen in the car too
So many entrepreneurship books are just stories and anecdotes, this one is actually based on the findings of research. It's really fascinating!
It is an interesting introduction to "buzz," however there are more recent books like "Contagious" by Jonah Berger that are more thoroughly researched. The examples in the book are getting very dates (some of the companies don't even exist anymore).
The book was a good introduction to the topic and an enjoyable listen. There are some charts and diagrams you didn't get to see.
Focused more on the actual research rather then trying to make grand conclusions that they suggest a new "science"
Great introduction if you're not familiar with the latest in Behavioral Economics. However, I didn't buy the conclusion that these fascinating studies lead to a new "science" called "Social Physics." The experiments and use of modern technology is really interesting. But the findings are not new, these concepts have been hypothesized for some time (the experiments do a great job of proving them however).
The book really lost me when the author tries to suggest his finding lead toward broader points. But I still enjoyed the book, worth a listen as this area is only going to grow in the future.
Probably, these are smart, successful guys, but the format of this book (a bunch of blog articles that are pretty obvious and not very insightful) didn't work for me.
I guess if you are really just thinking about entrepreneurship for the first time and don't want to do some simple searches on the internet, there are some take aways here.
Just not enough deep insights, seemed really superficial and obvious.
I always enjoy Gladwell's books.
Concepts were easy enough to understand, but I didn't feel Gladwell made the some sort of cohesive argument/case in this books as he has in his past works.
He is a great storyteller, very engaging.
Can't see it
This is a rather fluffy overview of several more substantive books (Geoff Moore's Crossing the Chasm and Malcolm Gladwell's Tipping Point) that uses cutesy names (ideavirus and purple cows) to describe phenomena that are already well documented in well researched and supported books. When the books does try to move into original areas the concepts tend to be very general and at times even wrong if you are familiar with the research.
I was looking for more original thinking and advice on practical ways to apply the concepts discussed in the books.
Gladwell's new book.
The actual reading of the book was fine.
Remove the cutesy names for things and add some substance. Turn this book into one chapter of a more substantive book.
This book is as very easy listen and will give you a basic introduction to the concepts covered. If you don't have time to read the more substantive books, this one isn't a terrible overview.
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