I really enjoyed that the author took the time to record sections of the book. It made listening to the rest of the book even more personal. But most importantly, the content, ideas, suggestions and observations made by Micah are right on target. He just get's it.
I just love the way Micah opened the book with the story about a restaurant and how they handled the new world of social media. It was great learning for anyone who doesn't understand the value of customer feedback and specifically how to use it to grow their business.
Micah has a really good sense of humor and that comes through during the parts that he reads. Sean is professional and his voice is easy to listen to.
I had already read Micah's book prior to purchasing the audio version. The audio version made the entire book come to life. The content is fabulous; valuable suggestions and recommendations through-out. Anticipating customer needs is a key point of his book and philosophy and "hearing" his stories had an even greater impact for me. Too many businesses don't understand how to interact with social media. This book is an excellent road-map for anyone interested in how to improve customer service, retain business and leverage an ever-changing business and social environment.
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