Yes. I found the book useful in helping me remember to think through the sales process in advance of the call. How to define the objectives and the customers.
Tom Hopkins and Jefferey Gitomer type books. Technique focused, not necessarily principle focus.
Grating. Nasal. Gutteral.
Good book. A bit insulting in that his way is the only way and with some types of sales it may not be totally appropriate. He is quick to dismiss CRM and yet refers to it as necessary. Outside of that I usually try to find what I can learn from a book versus what I disliked.
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