This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.
This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon
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