Great insight into developing technology and how it effects business and marketing goods and services online (mostly). The business person breaking their bank and back for that million dollar invention may be surprised that they have to give that away for FREE to attract attention and sell something else.One business model discussed is a significant departure from the norm; keep development costs down and hope for a 5-10% paid capture rate. 90-95% of the free loaders bring in the small % of paying customers and that makes the venture work!It makes sense to me-Now excuse me while I go get rich-
I have bought about 3 Godin audios and like the content. Is it a life changer, no. He does a great job weaving in Icarus and flying too high and too low. Give it a try if you don't have a Godin book.
Was expecting a business description or "How To" book. This is great is you need someone to read a periodic table of the chemical composition of hydrocarbons. I knew I had made a mistake 3 chapters into it when for some unknown reason, this author thought it necessary to give a chemistry lesson.
Unless you are looking for a doctoral dissertation on oil and gas, save your dough. The 150 questions to ask before investing couldnt had been written or delivered in a more dry fashion.
Great business story and his ups and downs. His energy policy outline makes all the sense and our dependence on foreign oil expands that catch phrase. Interesting that he mentions all presidential candidates refer to getting the US less dependent on foreign oil and never layout a plan. I was listening to this as Romney and Obama were doing just that! He has a really sound plan and should be appointed energy secretary of the US and get us moving in that direction. The US has real problems in the near future if something isn't done.
I glossed over this a few times in my wish list as I didn't want to hear an actor stumble around dishing business advise although I really like the title of the book. I gave in and bought it and it was good. I didnt know Rogers was such a varied and accomplished business success. That was a very pleasant surprise and the material was helpful.
I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.
The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.
The content is good for all level of business owners.
2nd book I read by the author and the 1st one "Boundaries" was life changing. Big question I got was for a problem area of your life was "Is there any reason to expect your tomorrow to be any different than today?" If not, you need to make some changes. Bad Jobs, acquaintances, etc need to be run through the filter.
I quit my job about 10 days after listening to the book but was teetering on quitting beforehand. I may try to hand out copies to business prospects b/c it is really powerful.
This is the 3-4th Godin book I have listened to and gotten something from all of them. I liked this one b/c I push $1000 residential windows in the home. Most people do NOT want the facts, just a good story they can buy into. All marketers need a good story and I learned a lot about that consumers want to buy a story- sometimes any story.
Get this one if you are in any type of sales.
I have seen some comments that Godin has a bad reading style but I sure like it. Gotta go spin a yarn for someone...
This was my first book Godin book. Gets you thinking outside the margins. Great insights for a business I am pretty close to starting. If you are a worker bee and not an entrepreneur this will help you look for an industry where you are not fighting the low end of the market- building something a little cheaper and delivering minimum quality crap. Following the low risk option IS the most riskiest avenue.
Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.
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