The audio version is a convenient way to read this book and grab its concepts.
The Challenger Sale builds on the concepts of Solution Selling and Value Based Selling suggesting that the selling environment has changed in the last quarter century. Indeed, rather than simply delivering a vision to the prospect's pain - teach or educate them to give them an ah-ha moment. This flips selling back to selling. "I have what you need and you don't know it."
The version of Crosssing The Chasm that I read was written 2 decades ago! It gives: A Great Technology Historical Perspective of the relentless march of technology. The book connects the entrepreneurs with the ideas, the start-up, the growth, the venture capital investment, the vulture capital investment, the transitional management challenges, and the distribution - channel challenges of starting a (technology) business. This is an excellent must read business book that I highly recommend.
I lived this story from the sidelines. Actually I was on the Microsoft Windows side(line). What a forthright and fascinating depiction of Jobs, his foibles, his strengths, his weaknesses and accomplishments. I highly recommend the read.
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