Auden Schendler is what I would call a "truth-teller" and he's an important person to read if you are involved in the green movement. He eschews rhetoric for reality and keeps the book totally focused on the mundane and painfully real stories of greening companies. The book reflects a lifetime of environmental committment and dozens of traps to watch out for along the way. He's been there and done it. Sometimes he has done it wrong, but he always learns from his mistakes and better yet, tells us about them. He doesn't kowtow to the Sacred Cows of the Sierra Club or LEED, which is also refreshing to see.
I was surprised by his extremely spiritual message in the book's afterword, which comes out of left field, but actually places his real world stories on a plane much higher than ROI, NOI or any other biz school acronym we use to rationalize the adoption of green strategies.
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