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Mark D. Adams

MI | Member Since 2014

1
HELPFUL VOTES
  • 6 reviews
  • 6 ratings
  • 6 titles in library
  • 6 purchased in 2014
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  • Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

    • UNABRIDGED (6 hrs and 53 mins)
    • By Dimitri Maex, Paul B. Brown
    • Narrated By Steve Kramer
    • Whispersync for Voice-ready
    Overall
    (26)
    Performance
    (19)
    Story
    (21)

    Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.

    Mark D. Adams says: "Useful information"
    "Useful information"
    Overall
    Performance
    Story
    Would you listen to Sexy Little Numbers again? Why?

    Maybe, just to refer to some of the vendors and resources that the author mentions.


    What was the most interesting aspect of this story? The least interesting?

    The author had some very strong obviously biased opinions about some things considering that he believes in data driven decisions. If you can look past that, you can find value in his approaches to data analysis, which he dubs mathematical marketing. Particularly his references to OgilvieEvaluate and funnel allocation are useful and interesting frameworks to consider employing.


    What about Steve Kramer’s performance did you like?

    The narrator spoke clearly and was easy to understand. The speech was changed to indicate that you were listening to the audio version. When referencing a chart, he would reference the additional PDF available, and would change nouns and verbs when appropriate.


    0 of 0 people found this review helpful
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

    • UNABRIDGED (7 hrs and 57 mins)
    • By Ben Horowitz
    • Narrated By Kevin Kenerly
    • Whispersync for Voice-ready
    Overall
    (330)
    Performance
    (285)
    Story
    (285)

    Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

    Thomas says: "For large company managers, not startups"
    "Exciting and insightful view of a "wartime CEO""
    Overall
    Performance
    Story
    Any additional comments?

    First of all, I have to warn you that the author, Ben Horowitz, apparently likes gangster rap, and there are quotes at the beginning of chapters and sections that are relevant, yet have foul language and try to be offensive. Ben Horowitz interestingly, uses swear words, but only for great impact.

    Second, Kevin Kenerly, the narrator, has a great style. It's hard to explain, but it's like he's speaking directly to you, and only to you. Some people might be annoyed by it, but I thought it was very appropriate for this book.

    Third, there was a lot of really interesting and dramatic insight into how Horowitz handled an almost impossible to believe string of disasters by seeking good advice from his mentors, from experts, and by making hard decisions. Although I don't agree with some of the ways he treated people, his methods did get results.

    0 of 0 people found this review helpful
  • Hooked: A Guide to Building Habit-Forming Products

    • UNABRIDGED (4 hrs and 16 mins)
    • By Nir Eyal
    • Narrated By Nir Eyal
    Overall
    (89)
    Performance
    (77)
    Story
    (75)

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    Corey says: "Good Book, Terrible Recording"
    "Useful information"
    Overall
    Performance
    Story
    Any additional comments?

    The author did a great job writing and narrating this book. The book breaks down the core principles to creating an addictive technology product, with useful actionable information. The audio production was lousy though. It was very tinny, even at the highest quality.

    1 of 1 people found this review helpful
  • Notes to a Software Team Leader: Growing Self Organizing Teams

    • UNABRIDGED (4 hrs and 4 mins)
    • By Roy Osherove
    • Narrated By Gorde Edlund
    • Whispersync for Voice-ready
    Overall
    (56)
    Performance
    (45)
    Story
    (44)

    Are you an Architect? Scrum master? Team Leader? Project Manager? Either way, you will find that leadership, done right, is a very tough job. This audiobook deals with the hard parts. Not with tools, but with people. Here is the manifesto that drives this audiobook: For us as team leaders, the goal and the way we measure our work is the overall growth in skills of self-organization and self-maintenance in each member of our team and the team as a whole.

    Mark D. Adams says: "Weak lofty ideas"
    "Weak lofty ideas"
    Overall
    Performance
    Story
    Any additional comments?

    I didn't get any useful information out of this book. There were many vague lofty ideas about managing people with no clear direction on how to implement. The few specific techniques mentioned, I would never use as they seemed very insensitive.

    0 of 2 people found this review helpful
  • Remote: Office Not Required

    • UNABRIDGED (3 hrs and 22 mins)
    • By Jason Fried, David Heinemeier Hansson
    • Narrated By Rebecca Lowman
    • Whispersync for Voice-ready
    Overall
    (136)
    Performance
    (121)
    Story
    (120)

    The "work-from-home" phenomenon is thoroughly explored in this illuminating new audiobook from best-selling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why - with a few controversial exceptions such as Yahoo - more businesses will want to promote this new model of getting things done.

    Matthew D. Styers says: "Fantastic, Futuristic, Frustrating"
    "Very inspiring"
    Overall
    Performance
    Story
    If you could sum up Remote in three words, what would they be?

    Pretty good listen


    Any additional comments?

    This book was inspiring. It had some interesting tips for getting started with remote work. It also supposedly addressed many of the opposing viewpoint's arguments against remote work, but none of them seemed based on credible research. Still, there were some strong arguments rooted in sound theory. There were several F bombs in the story, but they're eloquent when the narrator delivers them.

    0 of 0 people found this review helpful
  • Delivering Business Analytics: Practical Guidelines for Best Practice

    • UNABRIDGED (10 hrs and 47 mins)
    • By Evan Stubbs
    • Narrated By Noah Michael Levine
    • Whispersync for Voice-ready
    Overall
    (8)
    Performance
    (7)
    Story
    (6)

    This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over 20 common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

    Mark D. Adams says: "pointless"
    "pointless"
    Overall
    Performance
    Story
    What could have made this a 4 or 5-star listening experience for you?

    The narrator put space between the words, and the book had actionable information.


    Would you ever listen to anything by Evan Stubbs again?

    No.


    What didn’t you like about Noah Michael Levine’s performance?

    He doesn't but spaces between his words. A sentence sounds like a really long word.


    You didn’t love this book... but did it have any redeeming qualities?

    No.


    Any additional comments?

    The author makes statements no more insightful than, "Function should drive form."

    0 of 0 people found this review helpful

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