This publication will be extremely helpful for those who are in need of learning how to develop or refocus their networking skills. It is not, however, a motivational book on why you need to be a networker. (For a motivational book I suggest "Dig Your Well Before You're Thirsty" by Harvey MacKay). Dr. Stanley's book has a very lively two person approach which makes it far more interesting than a regular audio book since this is much like listening to a conversation. More importantly, I found the book to be extremely helpful in explaining not only networking and marketing theory (predominantly for services), but also in applying real life application. Further, in each example the author set forth in detail an evaluation and examination of networking skills and how, why, and in what fashion networking skills applied. The author then makes very simple applications of the same practical theories to scenarios which may face the reader. I found this to be one of the best networking books which I have reviewed for these reasons.
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