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Kenneth

Bellingham, WA, USA

3
HELPFUL VOTES
  • 1 reviews
  • 30 ratings
  • 131 titles in library
  • 0 purchased in 2015
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  • What Would Google Do?

    • UNABRIDGED (9 hrs and 3 mins)
    • By Jeff Jarvis
    • Narrated By Jeff Jarvis
    • Whispersync for Voice-ready
    Overall
    (995)
    Performance
    (308)
    Story
    (311)

    In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

    Justin says: "A great place to start...."
    "A series of "what if's""
    Overall

    I recommend readers look elsewhere to learn about Google and internet strategies for business. The premise of the book is built on the idea that Google is a successful company and if you mimic them, with Jeff Jarvis as a guide you will be successful too. Unfortunately, there is little fact or reason in the book about when the strategies are appropriate.

    I had hoped for more exploration of the case studies, rather than, what felt like cherry picking only cases that agreed with the author. As it stands, the book takes the tact of a cure-all prescription for whatever ails a business.

    0 of 0 people found this review helpful

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