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Port Perry, Ontario, Canada | Member Since 2010

  • 2 reviews
  • 2 ratings
  • 119 titles in library
  • 5 purchased in 2015

  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Not enough science to merit an entire book"
    What disappointed you about Contagious?

    This is my first review and normally I would keep my opinions to myself but I was very disappointed. Any consumer with a little insight, already knows everything outlined in this book. It is presented as research but states the obvious as if written for someone completely new to a market driven economy. Maybe it was intended for first year students. A layman with a little curiosity or awareness already understand most of what provided here.

    Would you ever listen to anything by Jonah Berger again?

    Not without a strong recommendation from someone I trust

    How could the performance have been better?

    Talk faster!!! The concepts were simple enough with out the dramatic pauses.

    If you could play editor, what scene or scenes would you have cut from Contagious?

    Most of it. The ideas presented in this book could have been captured in a one hour lecture.

    Any additional comments?

    Please tell the author that the word data is plural.

    0 of 0 people found this review helpful
  • Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder

    • UNABRIDGED (11 hrs and 58 mins)
    • By Richard Louv
    • Narrated By Jonathan Hogan

    New York Times and Washington Post contributor Richard Louv is the widely respected author of seven previous books. In Last Child in the Woods, Louv illustrates how the alienation of today's children from nature can lead to a host of childhood disorders - and he offers effective methods for healing this rift.

    Eric says: "Great until it devolves into religious nonsense."
    "Good concept - questionable science"

    I enjoyed this book but it is obvious the author thinks that every kid should grow up exactly as he did. He uses bits of science to support the theory that if children do not have an opportunity to build a tree house, they are somehow short changed and will grow up disadvantaged. I agree with part of that and it would be nice to think that all kids could have unlimited access to the outdoors, but there are now over 300 million of us in the US alone. There are always people who can't accept that fact that things change.

    0 of 1 people found this review helpful

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