This audio book provides specific concepts and ideas that you can easilly translate to your own small business. I've read and listened to many books that discuss the ideas of large corporations and their strategies however they don't translate to my business. This one is different. Every time I listened to it I would make notes and implement the changes as quickly as possible. The other thing that really appealed was that it was up to date with discussions about handling online reviews, social media, and other issues that aren't discussed in most books. Very helpful!
Micah provides her personal contact information several times throughout the book. After I read it I emailed him directly with a question that was specific to my industry. Amazingly he emailed me right back and offered a free phone consultation. He's a nice guy and that genuinly cares about helping people.
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