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J. Federico


Maplewood, NJ USA

  • 3 reviews
  • 48 ratings
  • 161 titles in library
  • 1 purchased in 2015

  • Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between

    • UNABRIDGED (11 hrs and 27 mins)
    • By Michael Levine
    • Narrated By Lloyd James

    Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

    Don McGowan says: "Don't bother"
    "Fine for newbies"

    I'm sure this book is great for inexperienced marketers or small business owners, but if you have any marketing experience whatsoever, skip this book.

    I like this narrator, though. I would definitely take a second look at any audiobook he's narrated.

    6 of 6 people found this review helpful
  • Library of Congress Series on Digital Future: Lecture One, Blogs with David Weinberger (11/15/04)

    • ORIGINAL (1 hr and 33 mins)
    • By David Weinberger

    On November 15, 2004 in Washington, D.C., David Weinberger, former senior internet adviser to the Howard Dean presidential campaign, discussed how weblogs work & their value in gathering knowledge. He is now at Harvard University's Berkman Center for Internet & Society, where he is working on a book about how the digital age is changing the way information is organized & classified. First in a series.

    Victoria says: "Very Interesting"
    "Weinberger ROCKS. The rest of the panel is, eh..."

    David Weinberger (of Cluetrain Manifesto fame, among many other things) talks not just of blogs, but taxonomy and the nature of information storage, retrieval and relevance in a networked world. REALLY interesting.

    Well, at least the first half.

    In the second half of the presentation, Weinberger's fellow panelists contribute to the discussion. None of them add much to the conversation and frankly, they're no where near as exciting and dynamic as Weinberger. (Read: they're boring as hell)

    That said, the dynamism and enlightenment of the first half easily makes up for the second. Get it.

    1 of 1 people found this review helpful
  • Gonzo Marketing: Winning Through Worst Practices

    • ABRIDGED (2 hrs and 30 mins)
    • By Christopher Locke
    • Narrated By Christopher Locke

    Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of 21st-century business can afford to ignore. From Christopher Locke, the mind behind The Cluetrain Manifesto.

    J. Federico says: "The New Marketing"
    "The New Marketing"

    Christopher Locke (a.k.a. "Rageboy") is an interesting, outspoken fellow and one of the creators of the "Cluetrain Manifesto" which caused quite a stir upon its birth.

    Stemming from the manifesto came a book of the same name (which I'm listening to now) and from that comes Locke's book, "Gonzo Marketing". Gonzo Marketing delves more deeply into the concept of helping corporations acquire what he and his manifesto-writing brethren refer to as "Voice".

    Voice is about the unfiltered tone, manner and humanity of individual conversations happening on the Internet and the participants within them. He insists that corporations don"t have "Voice" as they are faceless, soulless, non-human entities. For the most part, he"s right.

    He postulates on ways for corporations to acquire Voice, but also ways for them to exercise their Voice in relevant communities of interest on the Internet, and how this participation contributes to their bottom line. He also delves into the financial aspects of this community participation through a not-so-traditional model of "underwriting."

    It's a relatively short audiobook and well-worth the mind expansion.

    3 of 3 people found this review helpful

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