I'm sure this book is great for inexperienced marketers or small business owners, but if you have any marketing experience whatsoever, skip this book.
I like this narrator, though. I would definitely take a second look at any audiobook he's narrated.
David Weinberger (of Cluetrain Manifesto fame, among many other things) talks not just of blogs, but taxonomy and the nature of information storage, retrieval and relevance in a networked world. REALLY interesting.
Well, at least the first half.
In the second half of the presentation, Weinberger's fellow panelists contribute to the discussion. None of them add much to the conversation and frankly, they're no where near as exciting and dynamic as Weinberger. (Read: they're boring as hell)
That said, the dynamism and enlightenment of the first half easily makes up for the second. Get it.
Christopher Locke (a.k.a. "Rageboy") is an interesting, outspoken fellow and one of the creators of the "Cluetrain Manifesto" which caused quite a stir upon its birth.
Stemming from the manifesto came a book of the same name (which I'm listening to now) and from that comes Locke's book, "Gonzo Marketing". Gonzo Marketing delves more deeply into the concept of helping corporations acquire what he and his manifesto-writing brethren refer to as "Voice".
Voice is about the unfiltered tone, manner and humanity of individual conversations happening on the Internet and the participants within them. He insists that corporations don"t have "Voice" as they are faceless, soulless, non-human entities. For the most part, he"s right.
He postulates on ways for corporations to acquire Voice, but also ways for them to exercise their Voice in relevant communities of interest on the Internet, and how this participation contributes to their bottom line. He also delves into the financial aspects of this community participation through a not-so-traditional model of "underwriting."
It's a relatively short audiobook and well-worth the mind expansion.
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