SoCal, CA USA | Member Since 2013
Meat. Logical. Applicable.
Without a doubt, the best part about this audiobook are the STEPPS. As a marketer that reads tons of books in this genre, I thought I had pretty much heard it all. This book surprised the heck out of me with it's awesomeness. Now, when I sit down to write copy for an ad, I can easily go through the STEPPS taught in this book to give it the best chance possible of becoming contagious; going viral.
If you like Malcolm Gladwell books, you will love this book. Same kinda research, a little more entertaining and a lot more applicable.
Anyone with a hard copy. The narration completely ruins this book.
Most interesting? Are you kidding?
Ben Stein from Ferris Bueller's Day Off would have been better.
Yes. There were some ah ha moments in the book as far as sales techniques go.
I really hate to give a bad review, but this book was over the top bad. I don't want people to waste their money/credit like I did.
Side note: I listen to most of my audio books on a Bluetooth headset. The quality is so bad on this audio book that my Bluetooth cuts out (built in feature to save battery) in between sentences pretty often and makes it impossible to listen to on the headset. It is the only audio book I've ever bought and had this happen. It's terrible.
Difficult question to answer. I would recommend it to show where our country is headed if we continue on our present path... but it makes you want to kill yourself because it's so depressing.
There is no happy ending. It starts horrible and you are waiting for some good to come out of it... NOTHING.
When the two run off together for alone time. I was happy for them to be together.
Absolutely not. We can just watch it on the news every evening.
It was a well read book. Superb writing. Fantastic performance by the reader. Horribly depressing story.
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