The fact that the author is not trying to sell the reader anything (other than, perhaps, confidence in one's own potential).
The examples of Mr. Edward's personal experiences.
His sincerity and his obvious passion for the subject.
Patience while attempting to develop my 'skills'; caution when conveying to others information from 'the Other Side', especially when it pertains to them; and to ALWAYS maintain integrity.
John Edward is "the real deal".
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