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Gisella

gwalter

BOULDER, Colombia | Member Since 2008

1
HELPFUL VOTES
  • 1 reviews
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  • 1 titles in library
  • 12 purchased in 2014
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (697)
    Performance
    (587)
    Story
    (592)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
    "Great read!"
    Overall
    Performance
    Story
    If you could sum up Contagious in three words, what would they be?

    Useful analysis and information presented in a very digestible organized fashion.


    What did you like best about this story?

    Loved the real world examples he used.


    Any additional comments?

    Highly recommend it.

    1 of 1 people found this review helpful

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