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Gerardo

Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

Austin, TX, United States | Member Since 2011

50
HELPFUL VOTES
  • 46 reviews
  • 65 ratings
  • 145 titles in library
  • 48 purchased in 2014
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FOLLOWERS
33

  • The Book on Content: Using Words to Attract Clients

    • UNABRIDGED (53 mins)
    • By Jen Miller
    • Narrated By Jen Miller
    • Whispersync for Voice-ready
    Overall
    (4)
    Performance
    (4)
    Story
    (4)

    As a seasoned content creator, Jen Miller, owner of NeedSomeoneToBlog.com, shares the secrets to building community and client engagement on your website...A one-stop source for the basics on blogging and website content creation, The Book on Content: Using Words to Attract Clients, teaches exactly that!

    Gerardo says: "The very basics of blogging"
    "The very basics of blogging"
    Overall
    Performance
    Story

    This is a short audio book, which is not a bad thing in itself. There are, however, some key problems with this title:
    - This is not a book about content, it is a book about blogging
    - It feels like an advertorial for the author's company and her services
    - The information is very basic and could be helpful for a business who is just getting started with blogging
    - There are many instances like this one: the author talks about the importance of storytelling yet there are no stories in her book.

    This book should have been called "Blogging essentials for businesses" that would earn it another star maybe.

    0 of 0 people found this review helpful
  • Alexander the Great's Art of Strategy: Timeless Leadership Lessons of History's Greatest Empire Builder

    • ABRIDGED (5 hrs and 39 mins)
    • By Partha Bose
    • Narrated By James Langton
    Overall
    (82)
    Performance
    (15)
    Story
    (16)

    Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

    G Barth says: "Fascinating"
    "Insightful and Enjoyable"
    Overall
    Performance
    Story

    There is no doubt Alexander the Great is one of the most important leaders and strategists and that he had tremendous influence in shaping the world where we live today.

    This audio book does a great job of providing a detailed, but always interesting account of his life, accomplishments and legacy. Even though it is audio, the description of the battles and the strategies followed are clear and incredibly interesting.

    The author provides a fantastic summary of Alexander's strategy and legacy. The author's commentary about how it relates to corporate strategy is sparse and not very effective. Which makes this a poor book on strategy but a wonderful book on history and the legacy of Alexander the Great. I enjoyed it thoroughly.

    0 of 0 people found this review helpful
  • Viral: How to Spread your Ideas like a Virus

    • UNABRIDGED (2 hrs and 38 mins)
    • By R. L. Adams
    • Narrated By Bill Fike
    • Whispersync for Voice-ready
    Overall
    (9)
    Performance
    (9)
    Story
    (9)

    In today's Web 3.0 world, to succeed with an idea, you must learn how to base that idea in the principles and foundational components that offer the highest degree and possibility of nurturing and mutating your idea into a fast moving virus. These viral marketing principles are at the very heart of what makes marketing and innovation in today's economy tick. By learning how to leverage and implement the strategies and principles of viral marketing, you can create your own fast moving virus that launches into a crescendo to infect the world and cause an idea epidemic.

    Gerardo says: "Incomplete and Buzzwordy"
    "Incomplete and Buzzwordy"
    Overall
    Performance
    Story

    Surely if you are new to marketing this book will sound fantastic. For anyone who has been studying how ideas spread this book is very simplistic, buzzwordy and incomplete.

    The basic formula of the book is to create things tat are easy to share, simple and pack 'tremendous value'. It's not that this is wrong, but it is incomplete. Many songs, artists, books and marketing campaigns have met these three criteria and failed to succeed.

    Offering 'tremendous value' sounds simple, but it is like saying the secret to eternal life is to 'avoid dying'. There are a lot of examples in the book that are analyzed in a very shallow way.

    I am sure the author is well meaning, so I feel bad about giving a two star review, but I have to be honest. If you are looking for a way to spread ideas and successful marketing there are other much better books out there. Start with Seth Godin and Galdwell.

    0 of 0 people found this review helpful
  • The Real Deal: My Story from Brick Lane to Dragons' Den

    • ABRIDGED (11 hrs and 14 mins)
    • By James Caan
    • Narrated By James Caan
    Overall
    (54)
    Performance
    (17)
    Story
    (18)

    James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just sixteen, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

    Jason says: "A business bio from a back seat perspective"
    "Essential for Entrepreneurs"
    Overall
    Performance
    Story

    James Cann is the Mark Cuban of the UK.
    He is a celebrity in part because of his participation in the Dragon's Den, which is the BBC version of Shark Tank (although it started years earlier). To be honest I did not know about James until I got this book. Now I am a fan.

    I found James' story to be personal, detailed and incredibly insightful. I made a ton of notes even though I have been in business for decades.

    His story, and the process he followed to build Arthur Mann, his first super successful company, are enlightening and should guide any entrepreneur who is aspiring to open a business.

    Aside from the business insights, I enjoyed listening to his story, his context and his personal story from Pakistan to a business celebrity.

    0 of 0 people found this review helpful
  • The Caboodles Blueprint

    • UNABRIDGED (4 hrs and 9 mins)
    • By Leonie Mateer
    • Narrated By Leonie Mateer
    • Whispersync for Voice-ready
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    Armed with only her vision, her high school education, and a tenacity to succeed, Leonie Mateer took her idea of converting a fishing tackle box into a cosmetic organizer box and took the retail industry by storm. An easy and informative listen, Leonie Mateer has the ability to laugh at her own mistakes while keeping completely focused on her proven, step by step guide of taking an idea through all the development stages to its final resting place on 30,000 store shelves.

    Gerardo says: "A bit outdated and rigid"
    "A bit outdated and rigid"
    Overall
    Performance
    Story

    This is a book aimed at someone who has an idea for a product and is looking for a checklist and some knowledge on how to bring your idea to market.

    On the good side, I love the caboodles story and it is a very comprehensive book.

    On the negative side, I think it is a bit outdated and rigid in its recommendations. Let me illustrate with an example: the book suggest PhotoShop as the most important tool for product design.

    Instead I was hoping to get a more human story about Caboodles, what were the strategies, the challenges, the failures. Honestly I skipped the second half of the book.

    0 of 0 people found this review helpful
  • Understanding Michael Porter: The Essential Guide to Competition and Strategy

    • UNABRIDGED (6 hrs and 7 mins)
    • By Joan Magretta
    • Narrated By Erik Synnestvedt
    Overall
    (129)
    Performance
    (114)
    Story
    (115)

    Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

    Brad says: "Excellent book... but the narrator kills it"
    "Strategy 101 - foundational for business people"
    Overall
    Performance
    Story

    It is hard to dispute Michael Porter is the master of strategy theory.

    For most, his books are dense and hard to read. not because they are poorly written, but because they intellectually profound and full of knowledge. Jon Magretta has succeeded in creating a 'Porter for the rest of us' that makes the teachings of Michael Porter accesible and easy to understand. It is not really 'Strategy for dummies' as the book assumes a good level of business acumen.

    While I was already familiar with most of Michael Porter's thoughts I found this book to be entertaining and enlightening. This is not a book I want to listen to during my commute as it would make it impossible or dangerous to take notes. And I took plenty.

    The book is well organized and well summarized. I particularly liked the summary at the end and and the FAQs.

    Absolutely must read for anyone leading a business.

    0 of 0 people found this review helpful
  • Game-Changer: Game Theory and the Art of Transforming Strategic Situations

    • UNABRIDGED (6 hrs and 59 mins)
    • By David McAdams
    • Narrated By Grover Gardner, David McAdams
    Overall
    (35)
    Performance
    (28)
    Story
    (30)

    The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom - not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

    Gerardo says: "Interesting listen yet little practical value"
    "Interesting listen yet little practical value"
    Overall
    Performance
    Story

    It reads like an interesting book about game theory with a number of interesting examples but I found this 'game theory' to be common sense or basic strategy applied using complex-sounding logic.

    The examples are lengthy and go off topic for long periods of time. I think one chapter spends thirty minutes talking about bacteria and viruses with no relation to game theory in an example that is way too complicated and has little to do with the topic.

    1 of 2 people found this review helpful
  • How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

    • UNABRIDGED (8 hrs and 40 mins)
    • By Scott Adams
    • Narrated By Patrick Lawlor
    • Whispersync for Voice-ready
    Overall
    (475)
    Performance
    (442)
    Story
    (444)

    Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket.

    VyTri says: "Sucess advice from a cartoonist!"
    "Wonderful Life Advice in a Fun Book"
    Overall
    Performance
    Story

    Would you take life advice from a comedian?

    Well, you should. I really enjoyed this audio book. It is one of those you don't want to end. It is enjoyable and funny. More importantly, it tells a rich story with tons of practical advice for your life, no matter your profession or life stage.

    Like me, you probably won't agree with everything. But even on those few points I did not agree with, I enjoyed listening to the story and it made me think. Not bad for a comedian. I have a lot more respect for Scott Adams and might buy more of his books.

    This could be a great gift book too. Recommended

    2 of 2 people found this review helpful
  • Orange Is the New Black: My Year in a Women's Prison by Piper Kerman -- Summary, Review & Analysis

    • ORIGINAL (51 mins)
    • By Save Time Summaries
    • Narrated By Amy Landon
    Overall
    (3)
    Performance
    (3)
    Story
    (3)

    Warning: This is not the actual book Orange Is the New Black by Piper Kerman. Do not buy this summary & analysis if you are looking for a full copy of this fascinating book, which can be found back on the Amazon search page.

    Gerardo says: "Don't waste your time, get the full book"
    "Don't waste your time, get the full book"
    Overall
    Performance
    Story

    It seems this is part of an 'unauthorized' book summaries. (i got two) At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.

    The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow. The focus is in summarizing each chapter, not to tell the story in a brief form, or to share the key learnings from the book.

    Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book or in watching the TV series.

    Don't waste your time

    0 of 0 people found this review helpful
  • Proof of Heaven: Dr. Eben Alexander III M.D. -- Book Summary & Analysis

    • UNABRIDGED (33 mins)
    • By Save Time Summaries
    • Narrated By John Steele
    Overall
    (6)
    Performance
    (5)
    Story
    (5)

    Instead, we have already read Proof of Heaven and pulled out all the key insights, events and take-away points to give you a comprehensive chapter-by-chapter summary and review in an engaging and easily digestible format.

    Gerardo says: "Skip it and get the full book"
    "Skip it and get the full book"
    Overall
    Performance
    Story

    It seems this is part of an 'unauthorized' book summaries. At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.

    The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow in the story.

    Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book.

    Don't waste your time

    1 of 2 people found this review helpful
  • Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers

    • UNABRIDGED (6 hrs and 31 mins)
    • By James C. Humes
    • Narrated By Norman Dietz
    • Whispersync for Voice-ready
    Overall
    (163)
    Performance
    (142)
    Story
    (137)

    In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

    J. says: "WHAT SPEAKING IS ALL ABOUT"
    "A complete guide for speaker and leaders"
    Overall
    Performance
    Story

    It's a long book, but it is enjoyable and full of practical knowledge for anyone who gives speeches, leads teams, presents in front of large audiences, is a spokesperson or is a master of ceremonies.

    Every key point in the book is illustrated with plenty of examples from recognized leaders. You may have heard about some of these skills before, but you will surely learn a trick or two that will make worth your investment (time and money) in this book.

    1 of 1 people found this review helpful

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