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Felipe

ratings
2
REVIEWS
2
FOLLOWING
0
FOLLOWERS
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HELPFUL VOTES
5

  • The New Rules of Retail: Competing in the World's Toughest Marketplace

    • UNABRIDGED (6 hrs and 53 mins)
    • By Robin Lewis, Michael Dart
    • Narrated By Brian O'Neill
    • Whispersync for Voice-ready
    Overall
    (94)
    Performance
    (77)
    Story
    (79)

    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it....

    Roy says: "Wider Appeal than the Title Suggests"
    "Enriching"
    Overall
    Performance
    Story

    Very well written, the book describes in a very well organized and illustrated manner the evolution of retailing to the present days and ilustratesthe strategies and tools used by world leading companies in the pursuit and development of customer centered strategies.

    2 of 2 people found this review helpful
  • The Deciding Factor: The Power of Analytics to Make Every Decision a Winner

    • UNABRIDGED (5 hrs and 12 mins)
    • By Larry E. Rosenberger, Josh Nash
    • Narrated By Scott Peterson
    • Whispersync for Voice-ready
    Overall
    (33)
    Performance
    (13)
    Story
    (14)

    The authors draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.

    Felipe says: "An interesting guide."
    "An interesting guide."
    Overall
    Performance
    Story

    The book brings to mind a complete description from early stages of analytics usage within the enterprises and public organizations to recent cases of companies that take advantage of advanced tools and techniques of information management for the expansion and improvement of business.

    I recommend for those seeking a general understanding of the context of the use of this management model but it is limited to the purpose of a more technical (how to do) approach.

    3 of 3 people found this review helpful

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