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Fawad

NORTH YORK, ON, Canada | Member Since 2013

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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (691)
    Performance
    (583)
    Story
    (588)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
    "Great read...amazing stories"
    Overall
    Performance
    Story
    What made the experience of listening to Contagious the most enjoyable?

    The examples Berger uses in the book


    What was one of the most memorable moments of Contagious?

    The rule of 100


    What does Keith Nobbs bring to the story that you wouldn’t experience if you just read the book?

    excitement


    Was there a moment in the book that particularly moved you?

    the 100 Cheese stake


    0 of 0 people found this review helpful

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