I've been interested in the behavioral economics subject, but this book is the reference for the topic, beware it might change many things you thought you had a very strong view so far!
Overall the book is excellent, it answer anything you would have liked to know about the subject and even more. Narration is pretty fast though, ended up suspecting that is actually a technique so you go and buy the paper edition to be able to think back and review some of the concepts, maybe application of Freemium itself. Very good book overall most recomendable!
The book goes slow at the beggining with a lot of history and ciations, but then it starts capturing you, showing more and more the subject and generating an insatiable hunger to find out what is next. A few phrases or sentences on it are to be remember like wisdom pills e.g. "regression to the mean" where just a simple theoric concept explained and revealed in deceptively simple basis turns out fascinating. Really recommend the book, very much worth hearing it!!!
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