It should have been read by the author.
It all sounded old fashioned, and a little cheesy - that's the best I can describe it. The one nugget I took away was to do a few things thousands of times, rather than thousands of things a few times.
If this is your very first sales book, you might like it. If you've read one or two before, there's nothing new here.
Overall it was cookie cutter, sales 101 material. It scratched the surface of just about every aspect of business, but there was no meat on the bones.
Best Marketing Book(Ever)!
Plenty of real-life examples. So much information packed into a few short hours. Zero fluff, 100% useful!
Warning: After reading this book, you will probably buy a few more of Seth's books... It's THAT good!
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