I would keep this book as a reference. This is a good book for those who are considering going into business for themselves in this industry. I also think there are several lessons to be learned from those that have come before.
I wanted to listen to this book all in one sitting, but it's simply too long. I found it far more helpful to bookmark places and to listen as I was running errands, doing housework, or during leisure time.
I would not only listen to this again, but I have also passed this along to clients and friends who are indeed mismanaging their marketing budget. Excellent points and great examples to share with others. Great book to keep as a reference.
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