This is a good insight into Apple and Steve Job from an Apple insider. Elliot's book is well written and engaging. It provides a concise profile of the business practices that helped to make Jobs the icon he is at a very manageable length. Unlike other biographies it doesn't go into depth of Jobs' quirky personality traits and sticks with his business story.
I enjoyed it.
db - Toronto
This is a well written and exceptionally well read book. If you are a runner you will undoubtedly be captivated by McDougall's story involving the unusual world of ulta-running and the strange characters that inhabit it. If you're a couch potato this is a fascinating story of people caught in the madness of running really far. It is a well crafted work that is both entertaining and informative. Highly recommended.
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