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David

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    • UNABRIDGED (5 hrs and 25 mins)
    • By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated By Blair Hardman
    • Whispersync for Voice-ready
    Overall
    (493)
    Performance
    (181)
    Story
    (179)

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    00doc says: "Interesting and useful."
    "Subliminally effective means to a desirable result"
    Overall
    Performance
    Story
    Would you listen to Yes! again? Why?

    Little niches can escape your day to day thought process, listening to YES! Again can awaken those slumbering ideas.


    What other book might you compare Yes! to and why?

    The Science of Persuasion is incredibly important in marketing in todays fast paced lifestyle of Social Media, where the effective attention span has been dauntingly reduced to about 7 Seconds. Having the ability to communicate effectively is becoming a lost art, in itself.Today's world of Twitter and Facebook has made life so full of immediate gratification , that we are losing the intimacy of communication and gracefulI conversations. Todays maketplace is me, me, me, now, now, now and how come its not done yet. So to wrap things up Presuasion is becoming precisely finite ...


    What about Blair Hardman’s performance did you like?

    The information presented is backed by years of systematic analysis, narrowing down the most effective and efficient means.


    If you were to make a film of this book, what would be the tag line be?

    The 7 Second effect!


    Any additional comments?

    A necessary listen (read) for todays imarketing, a must for the professional library..DW

    1 of 2 people found this review helpful

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