If you don't have a clue who Tom Peters is, don't worry. Listen to this book or read it or do both and you will know who Tom Peters is. He is the deep down hidden inner voice we know we have but are afraid to bring forward. Tom Peters says the truth about the world around us. If you don't think so, listen, then look around for 5 minutes and things will be crystal clear.
This information is beyond anything given at any "old" business school. This should be MANDATORY reading/listening for everyone and anyone thinking about "surviving in the new competitive environment" that is TODAY the norm.
Even if you aren't in B-School, you still need to listen/read this information before it is too late.
In IT'S YOUR SHIP: Management Techniques from the Best Damn Ship in the Navy By Captain D. Michael Abrashoff, the author goes to prove once again why the United States Military (Navy, Army, Marines, Air Force, and Coast Guard) constantly and consistently produces individuals who continue to make this nation the greatest in the world.
Capt. Abrashoff shows how he took a ship full of "we've always done it that way" sailors and turned them into "there has to be a new way of doing it" go-getters. His story, could be told by countless of Ship Captains, Company Commanders, Air Wing Commanders, and anyone that has the authority to make changes happen in the military. Additionally, the story Captain Abrashoff tells is that of men hungry for change. If they weren't then this book would have been titled, "I Tried And The Ship Sank."
This book should not only be required reading at ALL the military academies but at every Business School in the nation (both Undergraduate and Graduate schools). It states clearly that eventhough the MISSION comes first, the people that make the mission a success should at all cost be taken care of. Failing to do so will ensure the failure of the mission.
Listen to this audio book and then pass it on to someone who you think will benefit from the insight, also share it with a veteran and soon you will hear their story of how they got the mission accomplished and the resources and initiative that went into meeting their unique goals. Great Primer to initiating change in your place of business.
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