I was lured into the book about a man who started not one, but two fortune 500 companies. I wanted to hear his story, how he did it, what he would do over again.
There was very little about KB Homes, little about Sun and mostly about his art collecting and donating to charities. All worthwhile endeavors, but it is supposed to be a book about growing businesses being unreasonable.
I love Branson the businessman. With that comes a fair amount of talk regarding his sporting exploits and political/altruistic causes. With over 200 companies to his credit, I would have liked to heard more about the business of building businesses. But, overall, still a good read.
So, the title sells, as advertising should. But after that, the book is so-so. Too much about politics an religious affiliations and not enough on actually how Lasker build the advertising trade...other than hiring a good copywriter.
There is nothing in this book you can't find in the first page of Google results. Don't bother.
Seems the best business books are the based on the trials and tribulations of businesses built long ago. Morgans, DuPonts and Rothschilds are steeped in history on how to grow a business. Compared to today's startups who have wild valuations and no profits, reading a book based on actual hard work was refreshing.
The book covers your obvious families, but also covers some not so famous. Absolutely worth the read and you can learn something too.
Most notable point for me...
The Rothschild dynasty started out in a German-Jewish ghetto living with his wife and 10 kids in a 2 bedroom walkup apartment. That, is a humble beginning.
A week after I read this book, the CEO was fired for performance. Surprise. While the book goes into some detail as to how Groupon found itself, it spent more time painting the CEO as child-coder who couldn't grow up and run a company...or get out of the way. So, the board did what he should have done...leave.
Overall, the narrator was fine, the story was ok, but with each chapter I found out less and less about Groupon and more about why Andrew Mason deserved what he got.
It is the same thing chapter after chapter. Dig into a specific topic, show people how to get it done. Execute.
That there was no real substance to the book. It's How to win friends without the how...
If the reader annunciated more.
Nothing that you can't find on the first page of a Google search.
There is little in the way of solid info on actually how to attract customers. As far as promoting your brand, the author tells you to get your video to go viral, but that getting your videos to go viral is by shear accident. Just not worth the 6 hours.
Would like practical, hands-on info. Not why his videos are cool and how farting is going to help me promote my business.
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