I enjoyed the book, not as much as Made to Stick, but it's worth the read. I'm disappointed in the audio editing (listened to format 4 on an iPhone) - varying levels of background noise (esp. chapter 5 or 6), painfully obvious edits where the reader mispronounced "IDEO" in chapter 7 (six or more references were obviously dubbed with difference background levels), etc. Aside from audio quality issues, there's a lot of numbering of thoughts/ideas which makes the audio format challenging.
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