If you're read Unmarketing, you'll also love this book. It is a bit heavy on the social media side, which is for a good reason - because it is so important to the conversation and authenticity of every brand these days.
Scott doesn't just pay social media lip service though, he stresses time and time again that your clients/customers have a voice, and they're using that voice, so you need to figure out where that is happening and engage with them.
Its a must read for anyone dealing with marketing!
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