This audio book is excellent. The story is real which makes it all the better. The author paints a picture with such detail that you can see the drama unfolding in your mind's eye. The reading was also excellent. This is a book that you will find yourself discussing and thinking about whenever you have a drink. There are only a handful of spots that the story lags, otherwise it is faced paced.
I often try to imagine a future where big corporations rule the economy. This book gives me an insight into what may be the future. Instead of Congress stopping monopoly and oligopoly powers, the businesses may become so big that they fail to deliver their brand promises to the consumer, their stockholders and their employees. Budweiser does have good quality beer but other companies and markets they tried to swallow up failed to be profitable. With the new hedge fund managers who have raped and pillaged the company, you have to ask yourself how long will they continue to have good beer? Will management who is looking for short term profits in the end be the downfall of the company? Will small breweries be able to get a foothold in their local communities if the Budweiser quality is sacrificed for short term profits? Maybe the rise of multi-national corporations gaining power through politicians taking their political contributions is just a phase of capitalism. Maybe they will get so big that they fail.
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