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D. Zouak

ratings
5
REVIEWS
4
FOLLOWING
0
FOLLOWERS
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HELPFUL VOTES
5

  • Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

    • UNABRIDGED (8 hrs and 10 mins)
    • By David Newman
    • Narrated By David Newman
    • Whispersync for Voice-ready
    Overall
    (30)
    Performance
    (26)
    Story
    (26)

    Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

    ala says: "GOOD Book. However..."
    "Entertaining and informative"
    Overall
    Performance
    Story
    Would you recommend this audiobook to a friend? If so, why?

    David's particular style makes this book an entertaining read, and his self-deprecating humor makes the digestion of what he's saying.


    What does David Newman bring to the story that you wouldn’t experience if you just read the book?

    David brings a frankness and a "You don't have to do X to get Y, you just have to do this and do it well." Where some people would hide behind trying to convince you that they are really important and know things, and if you're lucky by the end of the book they will share their secrets with you, David hands out his thoughts and secrets because he knows how to create that relationship with the reader and than sense of rewarding value being earned by listening/reading it.


    Was this a book you wanted to listen to all in one sitting?

    I listened this book on the train, picking up where I left off was easy.


    0 of 0 people found this review helpful
  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (65)
    Performance
    (55)
    Story
    (54)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    brad says: "Excellent read for ANYONE in content marketing."
    "Falls flat. Feels like a clone of better books."
    Overall
    Performance
    Story
    What could have made this a 4 or 5-star listening experience for you?

    Having listened to a number of other marketing books hitting the same key points, this point needs to drop the sense of convincing you by wearing you down, or convincing you that Epic Content Marketing is the huge notion that you've been missing out on, without ever talking to you about it.
    I honestly think this book should do exactly what it is trying to preach, which is be boiled down to its essence so that it is of the most amount of value to the listener.


    Would you ever listen to anything by Joe Pulizzi again?

    I'd seriously think twice before doing it.


    How did the narrator detract from the book?

    The narrator/author seems to slip into a professorial tone, as if he will convince you of what he is saying by talking about it long enough.


    If you could play editor, what scene or scenes would you have cut from Epic Content Marketing?

    I'd clean up the first half by removing the sense that the author is trying to convince you that Epic Content Marketing is a real thing without seemingly talking about it in the concrete.
    Also, it is annoying for the narrator to talk to say things like "If you're reading this..." of course I'm not reading this, it's the audio book, so cut that out.


    Any additional comments?

    This book comes across as a "I'll do a book too" and then the author seems to become bored with it. There was no new insights relative to other books in the same space. Very disappointing.

    5 of 6 people found this review helpful
  • Facebook Marketing That Doesn't Suck: The Punk Rock Marketing Collection, Volume 3

    • UNABRIDGED (1 hr and 18 mins)
    • By Michael Clarke
    • Narrated By Greg Zarcone
    • Whispersync for Voice-ready
    Overall
    (43)
    Performance
    (40)
    Story
    (38)

    Facebook marketing may not save your business, but it can certainly be a fast, effective, and rather cheap way to reach new customers and turn those customers into lifelong, die-hard fans. But most small businesses royally screw up their Facebook marketing. That's because all the Facebook gurus talk about "engagement" and "being authentic."

    Gary L. Goodwin says: "Listen once, then buy book to use a checklist"
    "Was hesitant to buy, very glad I did"
    Overall
    Performance
    Story
    Where does Facebook Marketing That Doesn't Suck rank among all the audiobooks you’ve listened to so far?

    The author gets to the point quickly, hits with some concrete advice, and moves on. He isn't trying to convince you he knows what he's talking about, instead he leads by example. The book does not drone on and on.


    Have you listened to any of Greg Zarcone’s other performances before? How does this one compare?

    No, I haven't.


    Any additional comments?

    Well worth it.

    0 of 0 people found this review helpful
  • Duty: Memoirs of a Secretary at War

    • UNABRIDGED (25 hrs and 42 mins)
    • By Robert M. Gates
    • Narrated By George Newbern, Robert M. Gates
    • Whispersync for Voice-ready
    Overall
    (919)
    Performance
    (818)
    Story
    (817)

    From the former secretary of defense, a strikingly candid, vivid account of serving Presidents George W. Bush and Barack Obama during the wars in Iraq and Afghanistan. When Robert M. Gates received a call from the White House, he thought he'd long left Washington politics behind: After working for six presidents in both the CIA and the National Security Council, he was happily serving as president of Texas A&M University. But when he was asked to help a nation mired in two wars and to aid the troops doing the fighting, he answered what he felt was the call of duty.

    Jean says: "Yoda speaks"
    "Engaging, but long. Very long."
    Overall
    Performance
    Story
    Where does Duty: Memoirs of a Secretary at War rank among all the audiobooks you’ve listened to so far?

    It's a great book, but one of those that I have to put aside for a while, get through a couple of others, and then get back to it.


    What does George Newbern and Robert M. Gates bring to the story that you wouldn’t experience if you just read the book?

    George Newbern as narrator is excellent and makes it feel like it is the genuine author without trying to do so. He has a command and presence that makes it engaging.


    Was this a book you wanted to listen to all in one sitting?

    You can't listen to this book in one sitting.


    Any additional comments?

    Great to hear the behind the scenes, but it enters a level of detail that is more commitment that some listeners may be willing to make.

    0 of 0 people found this review helpful

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