The true test of this book is to ask your conservative friends (if you have any) to read it. As the other reviewer says it will make them insanely mad. To me it's the proof that the facts in this book are so well researched and based on so much hard science that it touches a nerve. If you've ever wanted to know why the country is in such a bad state and why the right wing is spinning out of control (tea party fanatics, etc.) it all explained here in great detail. Personally, it opened my eyes to a lot of political changes that I was appalled by but could not explain rationally. Like why would anyone living in poverty vote to give the rich and large corporations huge tax breaks. Or why can't the democrats get their message across as well as the republicans do? George Lakoff is not a politician or a demagog. He's a hardcore researcher. And although you can definitely tell which way he's leaning politically, he is meticulous and methodical in his approach. Sometimes to a point where the casual reader may be overwhelmed with the science-based explanations. But hey, that's how you get to the bottom of it. This is the book you must read as we approach the 2012 elections. Once you do, everything becomes crystal clear.
I work in the mobile space and I invest in Apple stock so Apple is very central to my work and income. And as everyone knows, Apple is one of the most secretive large companies on the planet so for the past 5 years, I've been reading every single book or news story that comes out about Apple to try and keep up with what is really going on inside. But so far most books have been either about Steve Jobs or about Apple while Steve Jobs was still alive. So when I heard about this book, I just could not wait to read it. Great title, great promise of finally finding out whether Apple's still got it.
But that's pretty much when the excitement ended.
The book is full of assertions or doubts raised frivolously like whether Johnny Ive is really as talented or essential as everyone says BUT with no facts or even stories to back up the assertions. You're left wondering where the author got these impressions from and why she's so sure.
Some of these assertions are completely contradictory to the recent book about Jony Ive: "Jony Ive: The Genius Behind Apple's Greatest Products" which is excellently researched and wonderfully written (although the narrator has a somewhat annoying voice on Audible).
Even the author's thesis that Apple has lost its way is contradicted by the author herself at many points in the book. So the impression you're left with is that of a long boring narrative of events, which I had already read about in the news, peppered with assertions that don't hold together.
So to conclude, I hope that someone will write a book about the Tim Cook era at Apple that actually reads well and isn't full of obvious bias so readers can make their own opinions. Unfortunately that book has not yet been written.
The narrator does a decent job but it's pointless because the book is such a joke in the first place.
No. Painful narration. Bad microphone. Record again with a real narrator please.
The content is good and the examples useful if you can get over the performance.
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