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D. Hamp

Utah | Member Since 2011

4
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 1 titles in library
  • 11 purchased in 2014
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  • Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    • UNABRIDGED (9 hrs and 45 mins)
    • By Geoffrey A. Moore
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (55)
    Performance
    (48)
    Story
    (49)

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Sadok says: "Must read for anyone in Marketing"
    "Antiquated and irrelevant"
    Overall
    Performance
    Story
    Would you try another book from Geoffrey A. Moore and/or Mike Chamberlain?

    Doubtful. They should have never brought this book back from the dead. Although it was entertaining to hear about Apple's new Macintosh computer and all of the Star Wars references and quotes.


    What do you think your next listen will be?

    Something current regarding marketing, rather than hearing about the consumer dichotomy between Coral suite and Lenox...


    How did the narrator detract from the book?

    Well the Paul Harvey reference made me chuckle...


    What reaction did this book spark in you? Anger, sadness, disappointment?

    My reaction was "I just got ripped off" This book is a book about marketing technology that was written in the 80's and then updated for the '90's. The audio portion was published 2012 but the book is the same book written in the '90's.


    Any additional comments?

    Useless book.

    4 of 7 people found this review helpful

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