I would recommend the book but not the audible version.
The book has a significant lack of emphasis on research and a lot of anecdotal and situational evidence but makes strong arguments nonetheless. The idea could be summarized in 10 pages easily but is greatly expounded in a much larger format with in depth, although biased, analysis. Nudge is a similar book that seems more based on research but is still very biased. Both books, however, help a business owner identify how to help formulate the choices that are available to their consumers.
The narrator was very difficult to listen to which is surprising from someone who has narrated so many books. Enunciation was all over the place with significant emphasis placed in seemingly every word.
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