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Craig

Plainfield, NJ, United States | Member Since 2010

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  • 1 reviews
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  • 49 titles in library
  • 2 purchased in 2014
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  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    • UNABRIDGED (6 hrs and 48 mins)
    • By Guy Kawasaki
    • Narrated By Paul Boehmer
    • Whispersync for Voice-ready
    Overall
    (347)
    Performance
    (168)
    Story
    (169)

    What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

    A User says: "Great Content - Punishing Narration"
    "A tremendous inspiration and practical work"
    Overall
    Performance
    Story
    What made the experience of listening to The Art of the Start the most enjoyable?

    Guy is a very believable fellow. I can relate to him. Common sense is the best business growth tool.


    What was one of the most memorable moments of The Art of the Start?

    Write a business plan for yourself and with your team, not have a consultant write it.


    Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

    This was my first.


    Was this a book you wanted to listen to all in one sitting?

    No, but I listened to it twice because it was so practical.


    0 of 0 people found this review helpful

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