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Corey

Minneapolis, MN, United States | Member Since 2008

15
HELPFUL VOTES
  • 1 reviews
  • 59 ratings
  • 391 titles in library
  • 59 purchased in 2014
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  • Hooked: How to Build Habit-Forming Products

    • UNABRIDGED (4 hrs and 47 mins)
    • By Nir Eyal
    • Narrated By Dave Wright
    • Whispersync for Voice-ready
    Overall
    (145)
    Performance
    (125)
    Story
    (121)

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    Renan Cakirerk says: "Can't believe I paid for this audio book"
    "Good Book, Terrible Recording"
    Overall
    Performance
    Story
    What did you like best about Hooked? What did you like least?

    As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.


    Would you be willing to try another book from Nir Eyal? Why or why not?

    Yes, his research and insights are good.


    How did the narrator detract from the book?

    IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.


    15 of 16 people found this review helpful

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