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Christopher

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  • Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    • UNABRIDGED (12 hrs and 50 mins)
    • By Brian Solis, Ashton Kutcher (foreword)
    • Narrated By Tom Zingarelli
    Overall
    (43)
    Performance
    (18)
    Story
    (16)

    Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.

    Carol says: "Great book, and Tom Zingarelli is a great narrator"
    "Old information read from a text book"
    Overall
    Performance
    Story
    What would have made Engage! better?

    Strategically and tactically connecting with social media changes too quickly for a book. Stats from 2009 are barely indicative of 2013 and does not reflect the growth of Instagram, Yelp and other platforms.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment. The narrator sounds like an old time macro economics professor reading from a text book. For a book titled "Engage", this is not engaging nor is it compelling.


    Any additional comments?

    Waste of time.

    0 of 0 people found this review helpful

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