This is one of the best audiobooks I have heard. It is directly from the author, so the tonality and emphasis add to the communication of the ideas the author concieved and intended.
I compared this book to SPIN selling somewhat even thogh they are not really too much alike. However ths book has some information that conicides with SPIN Selling, and knowing and using the two books techniques could work together well.
I really liked the idea of "interogative self talk" as it relates to a reasearch and creative project I am working on.
Welcome to the next secret in life, that you have to be good at getting others to willingly change thier minds.
The books value became more apparent after the third time through it, and after having applied its techniques.
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