It's nicely written and superby read. I disliked the whole "iLeadership" concept though and felt that was a bit forced and unnecessary. It works best when it doesn't try to be profound and comprehensive - just the little human anecdotes are very revealing and useful. I was also unsure of how recently Elliot was at Apple - I got the impression the book went from an insider's point of view in the '80s to just an informed commentator through the major iPod/Pad/Phone era.
I think I would have liked more theoretical explanation amongst the narrative, but I got a lot out of this book and would probably listen to it again sometime.
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