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Chris

miami, FL, United States

ratings
16
REVIEWS
15
FOLLOWING
0
FOLLOWERS
2
HELPFUL VOTES
49

  • Eat People: An Unapologetic Plan for Entrepreneurial Success

    • UNABRIDGED (7 hrs and 13 mins)
    • By Andy Kessler
    • Narrated By Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (46)
    Performance
    (18)
    Story
    (17)

    Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.

    Nicholas says: "some nuggets, lots of ranting"
    "Wow, but a long wow"
    Overall

    Wow this book brings some really cool insights. The reader is required to put their moral view of how the world is supposed to be aside. This book is specifically anti-hippy while revealing the workings of productivity and how technology is making us more productive by removing people from the work equation.

    That's the book in a nutshell. Great book. Dang it's long though.... 4 stars.

    0 of 0 people found this review helpful
  • The Talent Masters: Why Smart Leaders Put People Before Numbers

    • UNABRIDGED (10 hrs and 44 mins)
    • By Bill Conaty, Ram Charan
    • Narrated By Bob Walter
    • Whispersync for Voice-ready
    Overall
    (20)
    Performance
    (6)
    Story
    (7)

    If talent is the leading indicator of whether a business is up or down, a success or a failure (and it is)... do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are "soft" subjective judgments about people into objective criteria that are as specific, verifiable, and concrete as the contents of a financial statement? The talent masters do. They put people before numbers for a simple reason....

    Chris says: "Only for corporate execs"
    "Only for corporate execs"
    Overall

    This book is filled with great information if you are a corporate exec of a large company. Then again, if you're a corporate exec you probably already know this stuff. Has a lot to do with team building and succession planning.

    I struggled to find a way it would apply to me and my small businesses now, but the vast majority refers to companies like GE and there is only one GE. I don't have 300 VPs and I don't need to do succession planning 30 yrs into the future.... My business is simply not that big so a lot of this was just not relevant.

    Some good skills and tips are in this book... but it is mostly dedicated to the CEOs of Fortune 500 companies with great ambitions. The rest of us might want to look elsewhere unless you just have some time to kill.

    10 of 10 people found this review helpful
  • Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

    • UNABRIDGED (6 hrs and 13 mins)
    • By Michael Tasner
    • Narrated By Don Hagen
    • Whispersync for Voice-ready
    Overall
    (30)
    Performance
    (10)
    Story
    (9)

    Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

    Dan says: "Great Book - A Must Read!"
    "For the complete novice"
    Overall

    This book is strictly for amateurs. If you know anything about facebook just don't get this audio book. The author actually goes into step by step instructions for how to delete friends (as if that's worth your time). If you know nothing about the internet then this will help. If you know anything about the internet then look for something more advanced.

    This book is for grandma.

    3 of 5 people found this review helpful
  • Punk Marketing: Get Off Your Ass and Join the Revolution

    • UNABRIDGED (5 hrs and 55 mins)
    • By Richard Laermer, Mark Simmons
    • Narrated By Richard Laermer, Mark Simmons
    Overall
    (71)
    Performance
    (7)
    Story
    (7)

    In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded (you got it) "Punk Marketing". It's one we all need to understand, for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.

    Chris says: "Very repetitive"
    "Very repetitive"
    Overall

    It's not that the author doesn't have a good point, he does; it's just that you don't need 6 or 8 hours to prove it. They say the same thing over and over again I have an hour left to listen to, which I will; painfully.

    The basic idea of the book is that you can no longer take advantage of consumers because they are paying attention and know whats up. they encourage no more cookie cutter business models. So instead of acting like a big company, that just pushes people to the cash register, act like a smaller company with a real purpose. Show the customer that you stand strongly for something relevant to them and they will become a part of your group, and buy from you.

    Basically provide real, valuable service that fits your customer, and don't screw them.

    That's it. They then go on to list 500 examples of why this is true. You will understand the whole book in 1 hour. The rest is just a repeat.

    Again, they do have a good point and examples to back it up. If they decided to not waste my time (as they suggest in the book) then they would get a higher rating from me. Other business audio books use their time wiser and are a better listen. This one gets repetitive quickly.

    They must have Cliff Notes on this one!

    3 of 3 people found this review helpful
  • Branding for Profit: Build Your Brand to Increase Sales and Customer Loyalty

    • UNABRIDGED (2 hrs and 33 mins)
    • By James Burgin, Jon Ward, Trump University
    • Narrated By James Burgin, Jon Ward
    Overall
    (55)
    Performance
    (8)
    Story
    (9)

    If you have a business, you have a brand, and it could be your most valuable asset. An effective brand can increase profits, grow revenue, and even improve employee morale. In this audio course, two branding experts show you how to find your brand's values and personality, promote them, and then profit from it. Whether you have an established business or are creating a new one, this course is for you.

    Chris says: "great for branding"
    "great for branding"
    Overall

    Very good advice put forth in a simple and clear manner. I have more faith in Donald Trump programs because of the quality of this one. Tells you the most important things to support a brand.

    7 of 7 people found this review helpful
  • Secrets of the Great Rainmakers: Proven Techniques from the Business Pros

    • UNABRIDGED (2 hrs and 30 mins)
    • By Jeffrey J. Fox
    • Narrated By Jeffrey J. Fox
    • Whispersync for Voice-ready
    Overall
    (75)
    Performance
    (14)
    Story
    (14)

    In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

    Robert J Collins says: "Fabulous Book from a Fabulous Author!"
    "inspirational"
    Overall

    very inspirational, and if you can remember all the things it tells you to do you will make more sales. Somewhat entertaining.

    0 of 0 people found this review helpful
  • Stumbling on Happiness

    • UNABRIDGED (7 hrs and 26 mins)
    • By Daniel Gilbert
    • Narrated By Daniel Gilbert
    • Whispersync for Voice-ready
    Overall
    (1640)
    Performance
    (387)
    Story
    (374)

    A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we're so lousy at predicting what will make us happy, and what we can do about it.

    Terril Lowe says: "Great Book!"
    "excellent"
    Overall

    The main point is about how we fool ourselves with our visions of the future. How this vision leads us to do many things. And then how are visions arent fullfilled in the future and how we end up unsatisfied. Very cool and entertaining audiobook. Does have a lot to do with the human perspective.

    3 of 3 people found this review helpful
  • Re-imagine!: Business Excellence in a Disruptive Age

    • UNABRIDGED (8 hrs and 38 mins)
    • By Tom Peters
    • Narrated By Tom Peters
    Overall
    (302)
    Performance
    (36)
    Story
    (35)

    What, according to Tom Peters, Chairman of Tom Peters Company, is the problem with the way people do business today? Well-intentioned people who like to get things done are being thwarted at every step of the way by absurd organizational barriers and by the egos of petty tyrants.

    Chris says: "not that great"
    "not that great"
    Overall

    this is a long rant about how to do business in the new world according to the author. It does have some valuable insights, but not that great. This doesn't repect your time that much either. It's more like a way for the author to let off steam. There is some info, widely spread out, with a bunch of garbage in between. A lot would have sounded good 5 years ago, but it's almost outdated now. Get something more organized to educate you.

    3 of 3 people found this review helpful
  • Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

    • UNABRIDGED (7 hrs and 55 mins)
    • By Patrick Hanlon
    • Narrated By Alan Sklar
    • Whispersync for Voice-ready
    Overall
    (68)
    Performance
    (15)
    Story
    (14)

    What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

    Joshua M. Hudson says: "Mixed"
    "priceless"
    Overall

    I haven't found anything that can teach you how to build that real cult-like customer following like this. It is very clear too. Very understandable, and like I said, I've never seen something like this else where.
    The author gives the exact equation for a brand to become a part of peoples lifestyles in a unique and well researched manner. Once you hear it you will feel like you have an edge on everyone else. That if youre into marketing of course.

    5 of 6 people found this review helpful
  • Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

    • ABRIDGED (7 hrs and 27 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (300)
    Performance
    (37)
    Story
    (36)

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    J. Dock says: "some god some bad"
    "it's ok"
    Overall

    maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.

    3 of 3 people found this review helpful

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