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C. Edwards

Member Since 2011

2
HELPFUL VOTES
  • 1 reviews
  • 24 ratings
  • 93 titles in library
  • 10 purchased in 2014
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  • Hooked: A Guide to Building Habit-Forming Products

    • UNABRIDGED (4 hrs and 16 mins)
    • By Nir Eyal
    • Narrated By Nir Eyal
    Overall
    (82)
    Performance
    (71)
    Story
    (70)

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    Corey says: "Good Book, Terrible Recording"
    "Great content, but not a great audio-book"
    Overall
    Performance
    Story
    What made the experience of listening to Hooked the most enjoyable?

    Interesting concepts.


    How did the narrator detract from the book?

    He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.


    2 of 2 people found this review helpful

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