I would listen again because the content was engaging and foundational
The concept that serving is selling and those who serve optimally as leaders
The car sales person who came from a family of auto sales
The introduction of non-sales selling, meaning all of the communications we engage in to move others.
It would be trite to say this is the best book on sales, and yet it is at least in how effective it communicates the concepts and contrasts sales of today with sales back in the day where the buyers now arrive well informed
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