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Brian

Sanford, MI, United States | Member Since 2005

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  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

    • UNABRIDGED (6 hrs and 53 mins)
    • By Ann Handley, C. C. Chapman
    • Narrated By Ann Handley, C. C. Chapman
    • Whispersync for Voice-ready
    Overall
    (115)
    Performance
    (103)
    Story
    (95)

    To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

    Heather says: "Narration absolutely horrible"
    "A complete waste of time"
    Overall
    Performance
    Story
    What would have made Content Rules better?

    For a book whose title extols the supreme value of content, this book, besides being worthless, is self-contradictory. It is full of cliches, contains no recommendations a content creator with two hours of experience hasn't already figured out, and is so condescending, listening to it makes an ice-cream induced brain freeze preferable. The authors chirp in an annoying sing-song tone reminiscent of a cheerleading rally and for supposed content experts, they mispronounce words from their own book (e.g., primer, obfuscate, Waltham, PA). Pure schlock.


    8 of 11 people found this review helpful

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