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Brian

I am an interactive director and love learning new skills. social psychology, persuasive language, marketing techniques, history and more.

O FALLON, MO, United States | Member Since 2013

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  • Youtility: Why Smart Marketing Is About Help Not Hype

    • UNABRIDGED (4 hrs and 51 mins)
    • By Jay Baer
    • Narrated By Marcus Sheridan, Jay Baer
    • Whispersync for Voice-ready
    Overall
    (71)
    Performance
    (61)
    Story
    (59)

    Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    Daniel T Stephens says: "A bible for content marketers"
    "Good Concept. It felt a little repetitive."
    Overall
    Performance
    Story
    Would you consider the audio edition of Youtility to be better than the print version?

    Not really. Jay Baer is good writer but I felt like his voice was on the dry side and lacked emotion. You could tell when he was trying to sound excited, didn't seem natural. I would have preferred a trained voice actor.


    What other book might you compare Youtility to and why?

    Most other current inbound marketing books


    Who would you have cast as narrator instead of Marcus Sheridan and Jay Baer ?

    I have been pretty pleased with Mike Chamberlain's narrations.


    If you were to make a film of this book, what would the tag line be?

    Throw out everything you thought you knew about online marketing


    Any additional comments?

    Again, I think a trained voice actor could have added some much needed energy to the book.

    1 of 2 people found this review helpful

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