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Brendon

Wellington, New Zealand | Member Since 2015

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  • 16 titles in library
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  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (125)
    Performance
    (103)
    Story
    (103)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    brad says: "Excellent read for ANYONE in content marketing."
    "Solid coverage of content marketing"
    Overall
    Performance
    Story
    Where does Epic Content Marketing rank among all the audiobooks you’ve listened to so far?

    There are not a lot of audiobooks available on the topic of content marketing. This is an excellent audiobook, made better by the fact that the author Joe Pulizzi narrates and makes the experience personal to audio listeners.


    What was one of the most memorable moments of Epic Content Marketing?

    Case studies, such as Red Bull that allow you to go see for yourself the principles being discussed.


    Which scene was your favorite?

    Building your Editorial Calendar


    If you were to make a film of this book, what would the tag line be?

    Start pushing product and start engaging your community.


    Any additional comments?

    Excellent book thanks Joe Pulizzi, I learned a lot.

    1 of 1 people found this review helpful

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