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Brandon

An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

FRANKLIN, IN, United States | Member Since 2011

5
HELPFUL VOTES
  • 9 reviews
  • 12 ratings
  • 55 titles in library
  • 12 purchased in 2014
FOLLOWING
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FOLLOWERS
10

  • Start with Why: How Great Leaders Inspire Everyone to Take Action

    • UNABRIDGED (7 hrs and 11 mins)
    • By Simon Sinek
    • Narrated By Simon Sinek
    • Whispersync for Voice-ready
    Overall
    (2188)
    Performance
    (1726)
    Story
    (1721)

    Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

    Allan says: "Important Theme - Repetitive Presentation"
    "One of the most inspiring and clarifying biz books"
    Overall
    Performance
    Story
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (732)
    Performance
    (213)
    Story
    (213)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
    "Light on Details but Pretty Good Overall."
    Overall
    Performance
    Story

    This book reads like an abridged version, as it's quick, light in details and rather short. That being said, the topic doesn't require much detail and perhaps is best delivered like this anyway. While I may argue with a few points in the book based off of my experiences, Seth's insights are pretty sharp and cohesive with his overall marketing vision and well worth the listening. While I wouldn't say I walked away with a ton of insights, I am glad I own this book and listened to it and would recommend it to others. I definitely enjoy the fact that Seth reads his own books and his delivery is superb.

    0 of 0 people found this review helpful
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

    • UNABRIDGED (4 hrs and 53 mins)
    • By Robbin Phillips, Greg Cordell, Geno Church, and others
    • Narrated By Paul Strikwerda
    • Whispersync for Voice-ready
    Overall
    (27)
    Performance
    (21)
    Story
    (22)

    How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

    Brandon says: "Fresh Marketing Perspective and Plenty of Insights"
    "Fresh Marketing Perspective and Plenty of Insights"
    Overall
    Performance
    Story

    I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.

    0 of 0 people found this review helpful
  • Demand: Creating What People Love Before They Know They Want It

    • UNABRIDGED (11 hrs and 47 mins)
    • By Adrian J. Slywotzky, Karl Weber
    • Narrated By Dave Courvoisier
    • Whispersync for Voice-ready
    Overall
    (40)
    Performance
    (37)
    Story
    (34)

    In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

    Brandon says: "Compilation of stories of successful businesses"
    "Compilation of stories of successful businesses"
    Overall
    Performance
    Story
    Would you recommend this book to a friend? Why or why not?

    I wouldn't recommend it if you're looking for the writer to lead you to (and develop) insights. But if you're looking for a well-written and very detailed synopsis of how several well-known businesses succeeded, then it's right up your alley.


    What three words best describe Dave Courvoisier’s performance?

    This was not read by the author, which is almost always less fulfilling of a 'listen'.


    Any additional comments?

    This would make a great series of books, but the title is rather misleading and inaccurate. They author makes almost no logical connection between "creating demand" and the successes of the several businesses they refer to. The connection of "demand" and their successes is completely implied, and the book is really like several thesis papers melded together to for a book on what several companies did right to succeed. While this is useful, interesting and even entertaining, there are very few insights available in this book and all of them have to be self-drawn since the author is really just retelling stories and doesn't make an attempt to develop an argument or "statement."

    2 of 2 people found this review helpful
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    • UNABRIDGED (8 hrs and 43 mins)
    • By Eric Ries
    • Narrated By Eric Ries
    Overall
    (1876)
    Performance
    (1562)
    Story
    (1549)

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

    Taufiq says: "A great read!"
    "A Must-Read on Lean Business Practices"
    Overall
    Performance
    Story
    Would you recommend this audiobook to a friend? If so, why?

    This is a great book, chock full of insights and useful ideas. It's without a doubt one of the best business books I've ever read. It's well written, entertaining, and most importantly, totally useful from beginning to end.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This turned on more "light bulbs" than any book I've read in the last 5 years.


    0 of 0 people found this review helpful
  • Getting More: How to Negotiate to Achieve Your Goals in the Real World

    • UNABRIDGED (18 hrs and 39 mins)
    • By Stuart Diamond
    • Narrated By Marc Cashman
    • Whispersync for Voice-ready
    Overall
    (380)
    Performance
    (269)
    Story
    (268)

    Negotiation is part of every human encounter, and most of us do it badly. Whether dealing with family, a business or diplomacy, people often fail to meet their goals in every country and context. They focus on power and “win-win” instead of relationships and perceptions. They don’t find enough things to trade. They think others should be rational when they should be dealing with emotions.

    Christian says: "This works"
    "Way to drawn - Not terribly insightful"
    Overall
    Performance
    Story
    What could have made this a 4 or 5-star listening experience for you?

    It would have been way better as an abridged book. I almost never say that, but the explanations of things go on-and-on and the overall concept of a particular idea would have been far better captured by just telling us the idea in general and not giving an examples, especially since nothing I've heard in here is complicated or new. I can't even get through this book and this is the first audio book out of dozens I've said that about ever!


    Has Getting More turned you off from other books in this genre?

    Not necessarily


    What do you think the narrator could have done better?

    Cut down on all the long-winded examples. Edit an abridged version please!


    If you could play editor, what scene or scenes would you have cut from Getting More?

    All of the unnecessary examples.


    Any additional comments?

    The information isn't very insightful. I've only made it half-way through but I haven't encountered a single ah-ha idea, and that's what I expect from a good book - at least one of them! If you're a young college student who hasn't already experienced life, then this book might be pretty useful, but I feel like everything I've heard is just common sense in business, life and relationships and if you've listened/read many non-fiction or self-help books, you'll know all this info already.

    0 of 1 people found this review helpful
  • Getting Things Done: The Art of Stress-Free Productivity

    • UNABRIDGED (7 hrs and 8 mins)
    • By David Allen
    • Narrated By David Allen
    Overall
    (2758)
    Performance
    (1408)
    Story
    (1373)

    From core principles to proven tricks, Getting Things Done has the potential to transform the way you work - and the way you experience work. At any level of implementation, David Allen's entertaining and thought-provoking advice shows you how to pick up the pace without wearing yourself down.

    Greta says: "Get the "Paper Book" instead."
    "Good but difficult to use well in audio form"
    Overall
    Performance
    Story
    Any additional comments?

    This is definitely a useful book and brilliant in its intent, but the PDF that you have access to just isn't adequate for the organizational visual you'll need as a reference. The author constantly refers to visual elements that are in the real book that you won't have and it makes fully understanding this book pretty tough. If you have both, then you have the best of both worlds and don't have to read a book, yet will have the physical form of it reference. Maybe they'll listen to this review and add some additional PDFs for reference. All and all the techniques in this book are highly useful and help anyone who doesn't want to work on a philosophy of organization just to get organized.

    0 of 0 people found this review helpful
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

    • UNABRIDGED (13 hrs and 4 mins)
    • By Timothy Ferriss
    • Narrated By Ray Porter
    Overall
    (2503)
    Performance
    (1526)
    Story
    (1529)

    This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.

    Jason says: "My favorite book for encouragement!"
    "Overall pretty inspiring and decently informative"
    Overall
    Performance
    Story
    Would you listen to The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) again? Why?

    I would listen to this again, and as a matter of fact, listened to it a second time just a week after I finished the first time. There were so many good points and I wasn't able to take notes, that I just felt like another listen was mandatory.


    Any additional comments?

    This book definitely lit a fire under my bottom and there are a few key points that anyone wishing for a better life should pay close attention to. Tim's philosophy on living is somewhat unique and quite refreshing... a bit against the grain in a good way. My only disappointment was that Tim wasn't the actual voice actor for the book, but then again, after you listen to it, you'll understand exactly why he didn't do the read himself, so... perhaps that's not a complaint. It is a bit long and there are times where the book seems to veer off course from the main point of the book, such as when he gets too, detailed about traveling and such, but who can really complain about extra info that some people might find useful and interesting.

    1 of 2 people found this review helpful
  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

    • ABRIDGED (7 hrs and 29 mins)
    • By Michael E. Gerber
    • Narrated By Michael E. Gerber
    Overall
    (279)
    Performance
    (83)
    Story
    (87)

    Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

    Victor says: "Very Disappointing"
    "Too Much Detail"
    Overall
    Performance
    Story
    Any additional comments?

    It seems like a good book, but this is one where I'd look for an abridged version (and I'm usually an unabridged book kind of guy). I felt like the stories and details went on-and-on without getting to the point. If you love stories to help you get through a non-fiction book, then you'll enjoy the writing/delivery style of this book, but if you're like me and want a to-the-point book highlighting important concepts quickly, you'll be looking for the fast-forward or 1.5x button right away. Overall though, it's a good book and worth the listen.... just make some extra time for the superfluous stories.

    0 of 0 people found this review helpful

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